MSc in Economics and Business Administration (cand.merc.)

Brand and Communications Management

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Introduction to the programme

Through a deep understanding of consumers’ mindsets and multiple branding perspectives you will be able to effectively build, manage and strategically position brands and plan marketing efforts. You will learn to increase and measure the value of brands and link the strategic branding decisions to the company’s market- and financial performance.

Find more information

On cbs.dk you can:

  • Read more about the academic content of the programme
  • Get an overview of the subjects
  • Get information about admission
Read more about the programme on cbs.dk

Programme specific options

Look into the different study related options you have during this programme.

Exchange

CBS offers great opportunities if you want to go on exchange.

Listen to Scott Lewis from the International Office talk about the possibility of spending a semester at a foreign university.

CEMS

This programme offers the opportunity to do a CEMS Master in International Management. It is a one year programme which you study in combination with your degree from CBS.

The CEMS MIM takes place in the second year of your studies in your third and fourth semester.

Read more about the CEMS programme

Tailor your profile with electives

Part of this programme consists of elective courses.

CBS offers a wide range of elective courses within different course areas. This gives you great opportunity to take your study profile in the direction you want.

Read more about elective courses at CBS

Other programmes that might interest you

Here are a few examples of programmes or concentrations at CBS that contain some of the same academic elements.

View all programmes

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Admission to CBS

We reccomend that you familiarize yourself with the rules of admission before applying.

Check here for information about the application process, entry requirements, deadlines and much more.

Information about admission

Student organisations

CBS has a range of different student organisations.

Listen to the president of the student union CBS Students talk about the various options and benefits of becoming part of a student organisation.

Read more about CBS Students

Start-ups and entrepeneurship

At Copenhagen School of Entrepreneurship (CSE) you can join a thriving community of entrepreneurs and startups from universities around Denmark and the world.

Read more about Copenhagen School of Entrepeneurship

Being an international student

On this page you will find information about both the academic and social part of being an international student.

You can also find advice regarding practicalities when moving to Denmark as well as Q&A-sessions about being an international student.

For international students

Being part of CBS

Are you curious about what it is like being a student at CBS?

On this page, we have gathered different information for you about the study environment and culture at CBS. You can also get a look at campus.

More about CBS