MSc in Economics and Business Administration (cand.merc.)
Brand and Communications Management
Introduction to the programme
Through a deep understanding of consumers’ mindsets and multiple branding perspectives you will be able to effectively build, manage and strategically position brands and plan marketing efforts. You will learn to increase and measure the value of brands and link the strategic branding decisions to the company’s market- and financial performance.
Find more information
On cbs.dk you can:
- Read more about the academic content of the programme
- Get an overview of the subjects
- Get information about admission
Programme specific options
Look into the different study related options you have during this programme.
Exchange
CBS offers great opportunities if you want to go on exchange.
Listen to Scott Lewis from the International Office talk about the possibility of spending a semester at a foreign university.
CEMS
This programme offers the opportunity to do a CEMS Master in International Management. It is a one year programme which you study in combination with your degree from CBS.
The CEMS MIM takes place in the second year of your studies in your third and fourth semester.
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