MSc in Economics and Business Administration (cand.merc.)

Sales Management

Introduction to the programme

By combining tools and theories from customer insights and data analytics with knowledge of digital platforms and business model innovation you will learn to strategically position digitally based marketing and sales functions. Working with this omni channel management focus will enable you to develop and optimize integrated marketing and sales functions to create customer value, increase business performance and implement commercial excellence.

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  • Read more about the academic content of the programme
  • Get an overview of the subjects
  • Get information about admission
Read more about the programme on cbs.dk

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Programme specific options

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